Designing a winning product experience strategy
Whether you are designing a range of cars or digital products, the challenge is to achieve brand coherence across the portfolio while also ensuring that each individual product still performs well in its particular context – both functionally and aesthetically. Some call this task an experience strategy; others dub it design DNA, language or identity […]
9 creativity boosts for your culture
Whether you are designing a range of cars or digital products, the challenge is to achieve brand coherence across the portfolio while also ensuring that each individual product still performs well in its particular context – both functionally and aesthetically. Some call this task an experience strategy; others dub it design DNA, language or identity […]
ID: Past, present and future
Whether you are designing a range of cars or digital products, the challenge is to achieve brand coherence across the portfolio while also ensuring that each individual product still performs well in its particular context – both functionally and aesthetically. Some call this task an experience strategy; others dub it design DNA, language or identity […]
